Mercedes-Benz Canada, and IMG, a global sports, fashion and media company, announce the launch of Mercedes-Benz Start Up. Produced in conjunction with World MasterCard Fashion Week, Mercedes-Benz Start Up is an initiative that is intended to provide a national platform to discover and support up-and-coming Canadian designers who have been in business for less than five years. By connecting these gifted individuals with an experienced panel of industry insiders, the program will mentor impressive Canadian talent to help them hone a broad range of skills and elevate their profile through unique and exclusive opportunities. This unprecedented access to experts, combined with invaluable real-world practical experience, will equip participants with a comprehensive roadmap to success and the knowledge and confidence required for a thriving career in fashion.

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• The finalists
• Presentation and judging
• The Winner