Describes the two core elements of our brand. Firstly, the power delivery, handling and sound – in other words, the elements that define the unique AMG driving experience. And secondly, our claim to be the innovator in the high-performance segment.
Everyone needs a driving force.
For us, it’s our passion for engineering and motorsport. For the AMG performance brand, it is particularly important to compete successfully in motorsport. Because motorsport demonstrates to us how effectively we can transfer laboratory engineering to the actual world of driving performance. That’s why motorsport and engineering are always seen in combination at AMG – in the German Touring Car Masters (DTM) for example.