Success in motorsport is as closely associated with the AMG brand as the site in Affalterbach. No wonder-- fascination with automobile competition was at the focus of activities when the company was founded. AMG already achieved the breakthrough in motorsport with the first car whose engine AMG founders Aufrecht and Melcher had tuned for uncompromising performance: the AMG 300 SEL 6.8. This touring car was the winner in its category in the 24 Hours of Spa Francorchamps on July 25, 1971—driven by Hans Heyer and Clemens Schickentanz. Everyone was talking about AMG after that—and the AMG 300 SEL 6.8 went into the history books as the “Legend of Spa.”
In 1980, another legendary motorsport car continued the success story: The AMG 450 SLC Mampe. This racing car was named after the sponsor, “Mampe”. And won the Touring Car Grand Prix on the Northern Loop of the Nürnburgring with Clemens Schickentanz and Jörg Denzel at the wheel. The two-year development period paid off: A lot of the technical expertise gained was applied in the AMG road cars.
At the end of the 1990’s, AMG was the benchmark in the FIA GT World Championship with the CLK-GTR AMG. In 1997, Bernd Schneider became world champion, before AMG Mercedes won all of the races in the series in 1998 and took the title with Klaus Ludwig and Ricardo Zonta.