At the centre of The Studio, the all-new electric Mercedes-Benz GLC makes its Canadian debut, continuing the hotel theme with its own take on five-star service. Hospitality begins on arrival, with personalized interior ambient lighting and exterior greeting animations. Fully automated MB.DRIVE PARKING ASSIST is the valet, while the AI-powered MBUX Virtual Assistant is the concierge, attending to the driver's every need. The available MBUX Hyperscreen and SKY CONTROL panoramic roof with illuminated starry sky make the cabin a presidential suite. Silent electric driving, available AIRMATIC air suspension, and seat massage create an in-car spa retreat.

Holt Renfrew is considered Canada’s top fashion and lifestyle retailer. Founded in Quebec City in 1837, Holt Renfrew is renowned for unparalleled retail experiences and is Canada’s hub for the world’s best fashion and beauty brands. Recognized as a leader in personal service and experiences, the company’s mission is to empower self-expression and ignite positive change along with overarching commitments to sustainability and diversity and inclusion.