Mercedes-Benz Studio Toronto
Welcome to our new home for luxury design and innovation in the heart of the city.
INSPIRED BY INNOVATION. DEFINED BY STYLE.
Mercedes-Benz Studio Toronto
Hosted by Holt Renfrew, Mercedes-Benz Studio Toronto welcomes guests into an immersive luxury experience celebrating automotive excellence and a legacy of visionary engineering.
Merging 140 years of innovation with premium style, the Studio offers an ongoing showcase of unparalleled luxury and craftsmanship.
Merging 140 years of innovation with premium style, the Studio offers an ongoing showcase of unparalleled luxury and craftsmanship.
Event Details:
Monday - Wednesday: 10 AM - 7 PM
Thursday - Friday: 10 AM – 8 PM
Saturday: 10 AM – 7 PM
Sunday: 12 PM – 6 PM
Holt Renfrew
50 Bloor Street West
Toronto, ON M4W 1A1
Features
140 Years of Innovation
To celebrate 140 years of innovation, Mercedes-Benz Studio Toronto has unveiled a new experience highlighting the journey from the invention of the automobile in 1886 to the Canadian debut of the new S-Class Sedan. Featuring iconic vehicles, archival imagery, virtual reality, the experience brings our history to life in a truly immersive way.
Discover the new S-Class
MANUFAKTUR Atelier: Personalization on Display
The MANUFAKTUR Atelier is an immersive home to step into the world of truly bespoke luxury, featuring curated displays of textiles, design details and curiosities from Mercedes-Benz’s 140 years of innovation.
Explore MANUFAKTUR
Exclusive Fashion Residency with Paul & Shark
Paul & Shark is an Italian luxury clothing brand, born from a deep passion for the sea. Founded in 1976 in Varese by Paolo Dini, the brand is now led by the third generation. Paul & Shark’s philosophy is based on the Sense of Journey and on the union between modern craftsmanship and technological innovation, for a perfect balance between heritage and timeless design.
Shop Paul & Shark
HOLT RENFREW
Holt Renfrew is considered Canada’s top fashion and lifestyle retailer. Founded in Quebec City in 1837, Holt Renfrew is renowned for unparalleled retail experiences and is Canada’s hub for the world’s best fashion and beauty brands. Recognized as a leader in personal service and experiences, the company’s mission is to empower self-expression and ignite positive change along with overarching commitments to sustainability and diversity and inclusion.
Discover More
Events
Discover what's happening at Mercedes-Benz Studio Toronto. Explore upcoming events, exclusive experiences, special guests, and opportunities to get behind the wheel. Visit often for the latest updates and announcements.
Stay Informed
Experience electric, reimagined.
Experience the all-new electric CLA. Get behind the wheel and feel the future of electric, right outside the Studio.
Operating Dates
September 10–13, 2026
September 17-20, 2026
September 24-27, 2026
Hours of Operation
Thursday - Saturday: 10 AM - 7 PM
Sunday: 12 PM - 6 PM
Location: Bloor Street
Operating Dates
September 10–13, 2026
September 17-20, 2026
September 24-27, 2026
Hours of Operation
Thursday - Saturday: 10 AM - 7 PM
Sunday: 12 PM - 6 PM
Location: Bloor Street
An immersive experience through the new S-Class Sedan.
Experience a virtual reality experience at Mercedes-Benz Studio Toronto. Discover the engineering excellence and meticulous craftsmanship of the new S-Class Sedan.