The future of luxury is sustainable.
LAND. SEA. AIR.
Over a century ago, our star was born with the vision to pioneer mobility on land, sea and air. As times have changed, so has our ambition. Today, the star unites with the elements that have always been at our core.
Globally we are pursuing the goal of a fully networked and net carbon-neutral fleet of new vehicles in 2039. We are looking at the entire value chain: from development to the supplier network, including our own production, the electrification of our products, renewable energy throughout the utilisation phase of electric vehicles, and finally, the recycling of vehicles to create a circular sustainability cycle.
With Ambition 2039, Mercedes-Benz is establishing a stake in the ground. Every action counts.
For the Land
We’re committed to building passenger cars with 40% recycled materials, including steel and aluminum, upholstery materials, and plastics.
For the Sea
We are repurposing waste such as old fishing nets to produce materials for our vehicle interiors.
For the Air
We are on the way to a fully electric future. By 2030, all new Mercedes-Benz vehicles offered in Canada will be fully electric.
The drive to true electromobility.
Globally, Mercedes-Benz has already introduced battery electric vehicles (BEV) in all segments the company serves. From 2025 onwards, all newly launched vehicle architectures will be electric-only and customers will be able to choose an all-electric alternative for every model the company makes. The Mercedes-EQ brand stands for progressive luxury and each vehicle’s aerodynamic design and tech-enabled features attempt to maximize not only driving pleasure, but electric range figures as well.
Learn more about Mercedes-EQ
A fully charged & electrified ecosystem.
As important as it is to provide high-quality electric vehicles to the Canadian market, the investments made into their integration and success are just as important. Mercedes-Benz has developed an ecosystem approach that pairs a widespread, easy-to-use, fast charging network with a leading customer experience. As of March 2023, Mercedes-EQ drivers have access to nearly 12,750 public charging ports in total across the country, including more than 1,500 DC fast-charging ports. And the best is still to come – Mercedes-Benz has already announced far-reaching plans with the future rollout of a global high-power charging network across North America, Europe, China and other key markets.
Learn more about charging
The road to 2030 and beyond.
When we think end-to-end sustainability, manufacturing must be at the core. Mercedes-Benz’s own vehicle production locations achieved balance sheet carbon-neutrality in 2022. And further improvements are on the horizon: the company aims to at least halve CO₂-emissions per passenger car over the lifecycle by the end of this decade compared to 2020 levels. To achieve this goal, the key levers include: electrifying the vehicle fleet, charging with green energy, improving battery technology, an extensive use of recycled materials and renewable energy in production. Mercedes-Benz plans to cover more than 70 percent of its energy needs through renewable energy by 2030 by rolling out solar and wind power at own sites as well as through further Power Purchase Agreements.
At the Mercedes-Benz plant in Sindelfingen, we have already put into operation one of the most modern automobile production facilities in the world: Factory 56. Factory 56 represents the future of production at Mercedes-Benz and sets new standards for automotive manufacturing.
Our suppliers are also part of our holistic approach to climate protection. We want to implement effective climate protection measures together with our partners in the supply chain. The starting point is the creation of transparency. To this end, we are working with organizations such as CDP in the car sector to assess the environmental impact of our supply chain.
Our strategy to go all electric at the end of the decade - where market conditions allow – and our pursuit of the goal of a fully networked and CO₂-neutral vehicle fleet on the balance sheet in 2039 are integral elements to enhance the connection between luxury and sustainability.