
The future of luxury is sustainable.
The future of luxury is sustainable.
That’s why Mercedes-Benz is taking aggressive, holistic action to protect the climate and be CO₂-neutral along the entire value chain in the new vehicle fleet by 2039. To achieve this, our goals cover all stages of the automotive value chain – from technical development to the extraction of raw materials, to production, service life and recycling.
With this Ambition 2039 vision, Mercedes-Benz has put a stake into the ground. Sustainability must be at the foundation of all Mercedes-Benz research and development activities. Our goal is to be the technology leader in environmental engineering by achieving more with less. To this end, we are accelerating our innovation speed and bringing new, sustainable technologies into series production as quickly as possible.
From a vehicle standpoint, Mercedes-Benz is getting ready to go all electric by the end of the decade, where market conditions allow. Shifting from electric-first to electric-only, the world’s pre-eminent luxury car company is accelerating toward a fully electric and software-driven future.

The drive to true electromobility.
By the end of 2022, Mercedes-Benz will have battery electric vehicles (BEV) in all segments the company serves. From 2025 onwards, all newly launched vehicle architectures will be electric-only and customers will be able to choose an all-electric alternative for every model the company makes. The Mercedes-EQ brand stands for progressive luxury and woven into each vehicle’s aerodynamic design and tech-enabled features is a process that emphasizes resource-efficiency and renewable materials.
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A fully charged & electrified ecosystem.
As important as it is to provide high-quality, electric vehicles to the Canadian market, just as important are the investments made into their integration and success. Manufacturers across the globe can look to Mercedes-Benz and its ecosystem approach as a blueprint for developing a widespread, easy-to-use, fast charging network paired with a leading customer ecosystem. As of June 2022, Mercedes-EQ drivers had access to nearly 10,000 public charging ports in total across the country, including more than 1,325 DC fast-charging ports.
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The road to 2030 and beyond.
When we think end-to-end sustainability, manufacturing must be at the core. By the end of this year, Mercedes-Benz car and van plants worldwide will be producing CO₂-neutral vehicles. This applies to more than 30 car and van plants. An important part is the battery production, which will also be CO₂-neutral worldwide as of 2022. How are we achieving this? Mercedes-Benz will source 70 percent of its energy needs for production through renewable energy by 2030 by rolling out solar and wind power projects at its plants and through power purchase agreements. At the Mercedes-Benz plant in Sindelfingen, we have already put into operation one of the most modern automobile production facilities in the world: Factory56. Factory 56 represents the future of production at Mercedes-Benz and sets new standards for automotive manufacturing.
Our suppliers are also part of our holistic approach to climate protection. We want to implement effective climate protection measures together with our partners in the supply chain. The starting point is the creation of transparency. To this end, we are working with organizations such as CDP in the car sector to assess the environmental impact of our supply chain.
Our strategy to become fully electric by 2030 – wherever market conditions allow – and the ambition to become CO2-neutral along the entire value chain in the new vehicle fleet by 2039 are integral elements to enhance the connection between luxury and sustainability.