Mercedes-Benz x MICHELIN Guide
Recognizing and celebrating the next generation of culinary talent.
The Partnership
With expansive legacies built on rich traditions, Mercedes-Benz and The MICHELIN Guide share a commitment to innovation and quality that has resulted in high-profile, highly respected global statuses for both. Canadians can trust the star as a symbol of excellence—whether it’s a restaurant’s MICHELIN Star or the iconic three-pointed star on a Mercedes-Benz vehicle.
Recognizing excellence
We proudly sponsor The MICHELIN Guide Ceremony, the prestigious food rating event where the finest restaurants are awarded MICHELIN Stars: the globally-renowned mark of outstanding cooking. The awarding of MICHELIN Stars takes into account quality, harmony, and mastery of technique—qualities shared, valued, and celebrated by Mercedes-Benz.
A Taste of the Future
To explore the parallels between automotive and culinary excellence, Mercedes-Benz created the ‘A Taste of the Future’ dining series in partnership with MICHELIN Guide. This series pairs chefs from MICHELIN-starred restaurants with emerging culinary talent to give Canadians a glimpse into the future of luxury through one-of-a-kind dining experiences.
See ‘A Taste of the Future’ come together for yourself by watching the video below.
THE GLOBE AND MAIL
Get an exclusive, in-depth look at the FRILU experience with the Globe and Mail.
Read MoreVancouver & Montreal
The magic of A Taste of the Future lies in the creative collaboration between established and emerging chefs. For A Taste of the Future: Vancouver and A Taste of the Future: Montreal, our featured chefs traveled across Canada to deliver unforgettable dining experiences in two different cities, exploring the passion for innovation that’s ever-present throughout the history of Mercedes-Benz.
Meet the Chefs
Montreal: Mastard
A Taste of the Future: Montreal showcased a Mercedes-Benz twist on traditional Quebecois cuisine. Discover some of the exquisite dishes below.
Lettuce tart with herb emulsion, camelina, and spinach. The freshness and colouring of this dish is evocative of Mercedes-Benz' commitment to renewable energy technologies.
Hokkaido scallop and mousseline, smoked citrus butter sauce, and caviar—a refined dish that recalls the craftsmanship of Mercedes-Benz artisans.
Guinea fowl thigh stuffed with sausage, asparagus, jus, and maitake mushroom—a culinary tribute to sustainability, one of Mercedes-Benz’ central pillars.
Vancouver: St. Lawerence
Discover unique culinary creations inspired by Mercedes-Benz, while taking in some of the event highlights from A Taste of the Future: Vancouver.
Beef tartare with grilled oyster, beef fat mayo, lovage, and Pastis froth, which together evoke land, sea, and air—the elements represented by the Mercedes-Benz three-pointed star.
Bleu d’Élizabeth bavarois, salal berries, and crumble, inspired by the unbridled power of all-electric Mercedes-Benz models.
Rhubarb, caramelized buckwheat, rhubarb syrup, sorbet, and meringue, captured in the Mercedes-Benz aesthetic.
Toronto: FRILU
The very first A Taste of the Future event took place at FRILU, a One MICHELIN Star restaurant and the only restaurant in Canada to receive a MICHELIN Green Star in recognition of its sustainable practices.
The event saw a first-of-its-kind collaboration between John-Vincent Troiano, Executive Chef of FRILU, alongside Chef Joel Gray and Hannah Harradine, co-founders of Down Home by Sumac & Salt.
Our chefs drew their inspiration from the pioneering spirit of Mercedes-Benz, crafting original courses along themes of innovation, aesthetics, and sustainability.
Meet the Chefs
Chef John-Vincent Troiano
John-Vincent Troiano was raised in a traditional Italian family who centred themselves around the joys of food and company. During his youth, Troiano discovered the wonders of Japanese culture and marked the beginning of his career by joining Japanese master chef Hashimoto, learning the spirit of selfless hospitality and the intricacies of Kaiseki cuisine.
His resume includes world-famous restaurants: the iconic Noma in Copenhagen, and Three MICHELIN Star Benu in San Francisco. Upon returning to Toronto, Troiano became Chef de Cuisine at Toronto’s Tuscan restaurant, Tutti Matti.
About FRILU
From 2018 to 2024, One MICHELIN Star and Green Star restaurant FRILU was the culmination of John-Vincent's expertise, showcasing the simplicities of local ingredients combined with the complexity of Asian flavours and techniques developed in collaboration with Chef So Sakata.
A Feast for the Senses
Enjoy the aesthetics of A Taste of the Future: Toronto and discover some of the unique culinary creations inspired by Mercedes-Benz.
Charcoal roasted hen of the woods with wild foraged mushrooms, inspired by Mercedes-Benz’ use of sustainable materials in vehicle interiors.
Ingredients representing the elements come together to celebrate Mercedes-Benz’ commitment to responsible handling of the three elements represented by our Star.
Rabbit, cellared vegetables, and jus, crafted to evoke the immersive sensory experience and interaction of the MBUX Hyperscreen.
Mercedes-Benz Electric
Pouring over a century of automotive expertise into electric mobility, we’re transforming the driving experience while maintaining the luxury performance you expect from Mercedes-Benz. From innovative technologies to the use of sustainable materials, discover how Mercedes-Benz Electric is leading the charge into a bold new era.
Mercedes-Benz Electric is leading the charge into a bold new era.
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