Beyond the drive.
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Introduction
The Mercedes-Benz experience goes beyond the drive. Enjoy unforgettable events and exclusive opportunities with luxury partners in the worlds of travel, fine dining, sports, and so much more.
Leisure & Style
Driving emerging talent | The MICHELIN Guide
We believe culinary innovations that embody the pioneering spirit of Mercedes-Benz should be recognized, which is why we proudly sponsor The MICHELIN Guide Ceremony, the annual celebration of culinary excellence, where the latest selection of restaurants is announced.
A Taste of the Future is an exclusive dining series that pairs chefs from MICHELIN Star restaurants with emerging Canadian talent to create unique menus inspired by sustainability, aesthetics, and innovation.
On time and in sync | IWC Schaffhausen
A passion for performance. A commitment to engineering excellence. And an obsession with the details. Since 2004, IWC Schaffhausen and Mercedes-AMG have shared their philosophies of excellence to build one of the longest-lasting collaborations between two brands from the watch and automotive industries.
A stylish journey through time | Mercedes-Benz Classic Car Travel
Classic Car Travel by Mercedes-Benz is a blend of first-class travel and a unique brand experience. A collection of classic Mercedes-Benz SL roadsters can be yours for a long weekend or a full week. Take these icons for a spin, and enjoy some of Europe’s most picturesque destinations without looking after accommodations, itineraries, or restaurants. The event programs are not just unique; they are absolutely care-free. Visit below to learn more about the program.
Sports & Entertainment
The Ultimate F1 Experience | Canadian Grand Prix Tickets & Events
Grand Prix weekend isn't just about how you finish. It's about the thrill of qualifying, the pulse-pounding pit stops, and the maverick spirit of the entire event. Mercedes-Benz gives you access to purchase Elite Suite tickets, Silver Arrows Lounge tickets, and invitations to exclusive Mercedes-Benz parties at the Canadian Grand Prix.
Push your limits | Mercedes-AMG Driving Experience
We are at home on the most famous racetracks in the world. The AMG Driving Experience offers maximum performance, seasoned trainers, and the opportunity to drift confidently at all levels from DISCOVER to MASTERS.
Your tee time awaits | MercedesTrophy
The MercedesTrophy exclusive series of invitational golf tournaments has become the premier golfing event for Mercedes-Benz customers globally. Each year, over 60,000 players from more than 60 countries tee off in the name of their love of golf and driving.
Community Initiatives
Driving Your Future | Big Brothers Big Sisters of Canada
Mercedes-Benz Canada is proud to partner with Big Brothers Big Sisters of Canada (BBBSC) with the Driving Your Future program that aims to raise the potential of Canada’s youth through the power of mentorship. Mercedes-Benz Canada is also the proud title sponsor of BBBSC’s National Youth Mentoring Advisory Council (NYMAC), a nationwide panel of youth experts representing diverse backgrounds that help bring positive change.