Mercedes-Benz Studio Toronto
Welcome to our new home for luxury design and innovation in the heart of the city.
DRIVEN BY DESIGN. DEFINED BY STYLE.
Mercedes-Benz Studio Toronto
Hosted by Holt Renfrew, Mercedes-Benz Studio Toronto welcomes guests into an immersive luxury experience celebrating automotive excellence and the culture of sport.
Merging the worlds of high-performance engineering and premium style, the Studio offers an ongoing showcase of unparalleled luxury and craftsmanship in collaboration with fashion leaders across design and culture.
Merging the worlds of high-performance engineering and premium style, the Studio offers an ongoing showcase of unparalleled luxury and craftsmanship in collaboration with fashion leaders across design and culture.
Event Details:
Monday - Wednesday: 10 AM - 7 PM
Thursday - Friday: 10 AM – 8 PM
Saturday: 10 AM – 7 PM
Sunday: 12 PM – 6 PM
Holt Renfrew
50 Bloor Street West
Toronto, ON M4W 1A1
Features
Advantage, AMG.
The precision and power of elite tennis meet the speed and performance of AMG, featuring the Mercedes-AMG SL 63.
Explore Mercedes-AMG
MANUFAKTUR Atelier: Personalization on Display
The MANUFAKTUR Atelier is an immersive home to step into the world of truly bespoke luxury, featuring curated displays of textiles, design details and curiosities from Mercedes-Benz’s 140 years of innovation.
Explore MANUFAKTUR
HOLT RENFREW
Holt Renfrew is considered Canada’s top fashion and lifestyle retailer. Founded in Quebec City in 1837, Holt Renfrew is renowned for unparalleled retail experiences and is Canada’s hub for the world’s best fashion and beauty brands. Recognized as a leader in personal service and experiences, the company’s mission is to empower self-expression and ignite positive change along with overarching commitments to sustainability and diversity and inclusion.
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Exclusive Fashion Residency with Reigning Champ
Reigning Champ is presenting a blend of tennis-influenced classic and performance pieces, alongside a takeover of the Holt’s Cafe featuring a menu of Grand Slam selections. The event also marks Canada’s first installation of Pro Shop NYC – Vicente Muñoz’s retail concept and gallery space celebrating the beauty, authenticity, and artistic influence of all things tennis.
Shop Reigning Champ
Events
Discover what's happening at Mercedes-Benz Studio Toronto. Explore upcoming events, exclusive experiences, special guests, and opportunities to get behind the wheel. Visit often for the latest updates and announcements.
Stay Informed
Mercedes-AMG Test Drive Pop-Up
Unleash the performance, power, and thrill of AMG from a selection of vehicles outside the Studio.
Operating Dates
July 9–12, 2026
July 16–19, 2026
July 23–26, 2026
Hours of Operation
Thursday - Saturday: 10 AM - 7 PM
Sunday: 12 PM - 6 PM
Operating Dates
July 9–12, 2026
July 16–19, 2026
July 23–26, 2026
Hours of Operation
Thursday - Saturday: 10 AM - 7 PM
Sunday: 12 PM - 6 PM