Intro

In pursuit of greatness.

For 140 years, Mercedes-Benz has long been defined by precision, performance, innovation and an unwavering commitment to excellence — values that live at the heart of competitive tennis. We're proud to deepen our connection to the sport and the remarkable athletes who embody its spirit.

The best of the game.

Two athletes. Two eras. One shared commitment to the sport.

Coco Gauff: The Rising Star
From her breakthrough US Open title to victories at the French Open, Coco Gauff is redefining what's possible on the WTA Tour. As the new global brand ambassador for Mercedes‑Benz, she represents a generation boldly forging its own path and redefining the game.

Roger Federer: The Maestro
One of tennis's greatest champions and a 15-year Mercedes-Benz ambassador, Roger Federer's legacy extends far beyond the sport. From supporting street courts to championing recovery through the joint initiative Neon Legacy, this enduring partnership demonstrates how excellence transcends competition.

A game-changing matchup.

As the proud Premier Partner of the Women’s Tennis Association Tour, Mercedes-Benz celebrates the women who help fuel progress and demonstrate on a global stage what true potential can achieve. This partnership shares the love of sport, dedication and the drive to exceed expectations.

Beyond the court.

Mercedes-Benz brings world-class tennis and innovative moments together at the National Bank Open in Toronto and Montreal. These tournaments create a host of immersive activations designed to engage and inspire players, partners and fans.

Mercedes-Benz Hospitality Suite

An invitation to something special. The Hospitality Suite offers valued guests and partners an exclusive window into the tournament — anchored by exceptional Mercedes-Benz hospitality that sets the standard for game day.

VIP Lounge Driven by Mercedes-Benz

Welcome to an experience like no other. The Mercedes-Benz VIP Lounge unites innovation, premium hospitality and immersive brand experiences to celebrate the spirit of tennis.
VIP ticketholders and Mercedes-Benz owners enjoy exclusive access to unwind between matches — simply present your Mercedes-Benz key at the entrance.

The Impossible Shot & Mercedes-Benz Night

Ready to make your mark? Take on "The Impossible Shot" in the Fan Zone to compete for the highest score on the leaderboard. One lucky finalist will be invited to Mercedes-Benz Night, where they'll take to the court to have their try at winning an all-new electric CLA.

Ace your arrival.

Serving inspiration, on and off the court. Discover the Mercedes-Benz vehicle engineered for your next chapter.

The all-electric CLA Sedan.

The all-new electric CLA ushers in a new expression of Mercedes-Benz innovation. Purpose-built for the electric age, it transforms the compact sedan with greater space, refinement, comfort, intelligence and efficiency at every turn.

Explore the All-Electric CLA

The all-electric G-Class.

The electric G-Class combines iconic aesthetics with unique drive technology. The legendary off-roader heralds a new era of adventure, ready to expand horizons, embrace new journeys and conquer new heights beyond the beaten path.

Experience the All-Electric G-Class

The GLE Plug-In Hybrid.

The GLE plug-in hybrid delivers the versatility to do it all, combining impressive electric range with the confidence and performance Mercedes-Benz is known for. Spacious, efficient and exceptionally refined, it's built to adapt to every journey.

Discover the GLE Plug-In Hybrid

The Power of Electric

The next generation of performance. Our electric vehicles intertwine pioneering innovation with exemplary craftsmanship.

Discover Electric Vehicles

The Intelligent Hybrid

The best of both worlds. Our Plug-In Hybrid Vehicles (PHEVs) deliver electric driving for around town with gas power for longer distances.

Explore Plug-In Hybrid Vehicles

Mercedes-Benz Studio Toronto

In collaboration with Holt Renfrew, Mercedes-Benz Studio Toronto showcases the artistry of high-performance engineering alongside the world of premium fashion and culture.

Enter a space where automotive mastery and style unite.

Learn More