She’s Mercedes is a network for women who makes things happen. It is a global initiative dedicated to inspiring, connecting and empowering women, and for helping them to unleash their best. It has been designed to drive change and to highlight the importance of women’s needs, whether in communications, sales, or after-sales. Here in Canada, our activities reflect those global priorities through partnerships and local events.
From the outset, strong women have played a major role in defining the Mercedes-Benz brand. While Karl Benz is celebrated for patenting the motorcar, his business partner and wife, Bertha Benz, deserves much of the credit for his invention’s success. In 1888, she took the Benz Patent Motor Car on an unprecedented 180-kilometre journey. In the process, she validated the concept of the automobile, laid the foundation for a new industry, and paved the way for the Mercedes-Benz success story.